About
Jasmine is a creative designer of digital spaces. An array of backgrounds woven into one focused and driven mindset.
Services
What I Do.
Simply stated: I transform visions into tangible realities.
I seamlessly merge goals and purpose with the latest research and contemporary techniques.
The result? A creation that is not only user-friendly but also boasts an uncluttered and irresistibly compelling exterior, beckoning exploration.
Web Development
I use HTML, CSS, JavaScript, and React to design websites with reliable functionality, UX/UI optimization, and navigational elements that increase traffic. Whether you need a site migration or a build from scratch, I can get you up and running with a web presence that is future-ready.
Software Engineer
Well designed, testable, and efficient code is where my creativity and technical skills merge into full lifecycle sofware development that aligns with user needs. Let's look at ways to make your organization run on better software functionality by solving new and ongoing struggles.
Marketing
Analytics, SEO Optimization, and A/B testing are just some of the many ways to garner insight and gain traction in today's market. My commitment to storytelling excellence makes for robust data-driven campaigns that also align with the ever-changing landscape of search engine algorithms.
Communications
The right emails, templates, audiovisual presentations, and pitch decks can resonate with diverse audiences. Are yours up to par or are they falling flat and going unread? You'll be surprised at the ways in which solid copy techniques can "level up" your organizational communications.
Showcase
See My Featured Projects.
Whether it's in nature or a labyrinth of code, I'm usually immersed in something fascinating. Here are some the results:
Benefits App
This client's benefits website was antiquated and not very mobile-friendly. We updated the format to allow clearer messaging. Large header tiles allowed direct access to current events, and quicklink icon tiles below created a "one-stop-shop" benefits experience.
Beal Media
This Beal Media site was built on WordPress and serves as a practical guide for the user with a simple, clean dropdown design that loads quickly and is readily accessible on mobile devices. Beal has multiple brands so colors specific to this brand's design were used.
Like S2T Campaign
Social media accounts are a great way to connect with your target audience. We wanted to grow the this audience organically as much as possible before delving into owned media options. This campaign was a cost-effective way to increase companywide awareness and interaction.
Postcard
A bifold postcard I created for Benefits Annual Enrollment. This organization had a wide array of benefits but many went unused. We crafted phrasing that focused on new features and ease-of-access. We removed extraneous copy and highlighted app usage and social media instead. We connected with target populations by using images that were more reflective of their interests. I also increased the whitespace to frame the content and allow focus on the main messages: dates, plan changes, socials/app